Disney is caving into the claims of court action against them from U.S. parents if they don't sever their ties with McDonalds. It seems, according to all these people, that the only reason chidren get McDonalds is for the Happy Meal - which comes with a toy: a Disney toy.
There are 2 views on this:
1) Disney is being a good corporate citizen and doing the right thing.
2) It shows the lack of control on the parent's behalf for being unable to say no to their children's (im guessing) relentless pleas to have Maccas.
This could be a massive upset for Maccas even after they've gone healthier. And with one of their major demographics pulling out, it is possible that they could, only a possibility, face bankruptcy (since all recognised cartoon characters are from Disney) This in turn would end the good work they do like the Ronald McDonald House etc. Im not a big fan of Maccas but I don't mind eating them once in a way.... why should I not have this choice (should they close down) when the parents don't have enough control over their own children?!
11/05/2006
Only in Memories